ROLES & RESPONSIBILITIES:
- Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
- Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
- Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing,



and competitive research.
- Lead the development of cutting-edge ad creatives, landing pages, and messaging strategies to enhance campaign performance and user experience.
- Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
- Collaborate with cross-functional teams, including creative, analytics, and

📌 Team lead Paid Media (Gurugram)
🏢 Technians Softech
📍 Gurugram