ROLES & RESPONSIBILITIES:
- Lead multiple projects/brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.
- Pilot projection plans (short-term and long-term) with key business/ brand partners to lead and execute.
- Manage and meet revenue budgeting for all key accounts.
- Heighten advertising revenue through innovative digital advertising and other monetization efforts.
- Enrich client-agency relationships, effectively engage with clients, and understand their digital media needs.
- Lead the programming, management, measurement, monitoring, and reporting of campaign performance and recommend the foremost option to achieve enhanced and sustainable growth results.
- Drive brainstorming sessions for generating current and innovative growth strategies.
- Develop a deep understanding of the target audience to build customer personas, thus identifying how these different cohorts contribute to revenue.
- Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising,
social media editorial content, community management, and other online engagements.
- Drive innovative yet effective content marketing strategies to aid brand/private labels/new launches.
- Oversee digital asset creation management (videos, websites, mobile apps, and more) as deemed necessary.
- Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met.
- Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal/External teams.
- Proactively identify and evaluate emerging trends, technologies, and insights; provide thought leadership.
- Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.
- Ensure adherence to accounting diligence through supervising/overseeing estima