- Lead and oversee multiple projects/brands simultaneously, ensuring optimum delivery and strong integration across the organization.
- Develop and pilot projection plans (short-term and long-term) with key business/brand partners to lead and execute strategic initiatives.
- Manage and meet revenue and budgeting targets for all key accounts.
- Drive innovative digital advertising and other monetization efforts to enhance advertising revenue.
- Enhance client-agency relationships, effectively engage with clients, and understand their digital media needs.
- Lead the programming, management, measurement, monitoring, and reporting of campaign performance, recommending optimal strategies for enhanced and sustainable growth results.
- Drive brainstorming sessions for generating current and innovative growth strategies.
- Develop a deep understanding of the target audience to build customer personas and identify how different cohorts contribute to revenue.
- Spearheaded the content calendar targeting different customer personas, including onsite visual merchandising,



social media editorial content, community management, and other online engagements.
- Drive effective content marketing strategies to aid brand development, private labels, and new launches.
- Oversee digital asset creation and management (videos, websites, mobile apps, etc.) as deemed necessary.
- Oversee the creative process for digital media-specific design assets, intervening in the Creative Team efforts as required to ensure marketing standard methodologies are met.
- Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with internal/external teams.
- Proactively identify and evaluate emerging trends, technologies, and insights, providing thought leadership.
- Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.
- Ensure adherence to accounting diligence through supervising/overseeing estimates, POs, invoicing, and

📌 Assistant Account Director (Gurugram)
🏢 Technians Softech
📍 Gurugram