Paid Media Specialist
Work Location : Jaipur Job Type : Full Time Legal Entity : Vconnex Pvt Ltd. Qualifications : Any Graduations Experience Required : 7-10 years
Position Title: Paid Media Specialist Reports To: Digital Marketing Manager Business Unit: Marketing Jaipur PURPOSE OF THE POSITION:
Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA. If you thrive in a fast-paced workplace and love working with performance-driven marketing, this role is for you
ORGANISATIONAL CONTEXT 1. Campaign Strategy Execution:
- Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max.
- Scale campaigns efficiently,
ensuring a 3X growth in ad spend while maintaining or reducing CPA.
- Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies.
- Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.).
2. Optimization ROI Improvement:
- Continuously optimize ad creatives, bidding strategies, and keyword selection to maximize performance.
- Reduce wasted spend by refining negative keywords, audience exclusions, and dayparting strategies.
- Improve Quality Score, Ad Rank, and CTRs to lower CPC and increase conversions.
- A/B test landing pages, ad copy, and creative formats to maximize conversion rates.
3. AI Automation Implementation:
- Leverage Google Ads scripts, API automation, and AI tools for real-time optimizations.
- Implement automated budget pacing tools to dynamically adjust spend based on performance.
- Build and manage real-time dashboards to track campaign performance across all chann
📌 Paid Media Specialist (Jaipur)
🏢 CIMET
📍 Jaipur