Job description
Key Result Areas
1. Business Planning and delivery of results
2. Channel Management
3. Rurban Business
4. MIS and Data Analytics
Key Responsibilities :
- Business planning and delivery of results

Analyse sales trend and accordingly create and execute trade promotions, incentive programs etc to drive channel partner engagement and increase sales performance. Monitor and measure effectiveness of trade promotion activities by key performance indicators (KPIs) to evaluate success and identify areas for improvement. Provide regular communication and updates to all stakeholders regarding promotional initiatives. Tracking and monitoring marketing budget spend on sales promotion activities. Monitor and analyse competitor activities through market visits to identify new opportunities and develop effective promotion plans.
- Channel Management Network Development - Correction, Expansion and Creation: Assessing the distributor performance against market potential and sustainability matrix, Plan Network development along with branches,



tracking the distributor/dealer appointments as per plan Collaborate with sales team to identify and appoint new channel partners to increase distribution footprint.
- Implement, track and monitor of market hygienic activities like coverage, adherence, productivity etc by the sales team.
- Developing and executing TASE program for Channel Management. Provide necessary training to sales team and channel partners on soft skills, systems & processes and policies
- RURBAN Business - Developing business plan for RURBAN focus cities based on market potential and growth prospect. Ensure increase in sales extraction from of tier 2/3 cities by establishing direct presence and proper coverage through sales team.
- Evaluating and creating channel set up in under-covered and uncovered cities Planning and executing RURBAN specific promotions and tie ups Monitoring and reviewing city performance and ensuring achievement
- MIS and Data analy

📌 Godrej Locks | Retail channel Marketing (Navi Mumbai)
🏢 Godrej Boyce
📍 Navi Mumbai