About The Opportunity

The lifestyle industry is driven by culture, conversations, and trends. From fashion and beauty brands to hospitality, wellness, food, entertainment, and consumer businesses, every brand has a story waiting to be told.

We're looking for an Executive PR who understands how to make Lifestyle brands relevant, aspirational, and newsworthy. If you're passionate about storytelling, building media relationships, spotting trends, and driving impactful PR campaigns, we'd love to hear from you.

This role is ideal for someone who enjoys working in a fast-paced agency workplace and wants to create meaningful visibility for brands that influence culture and consumer conversations.

What You'll Be Doing

Build and nurture relationships with journalists across Lifestyle, Fashion, Beauty, Entertainment, Hospitality, Food, Wellness, Consumer, Business, and Digital media.
Pitch relevant, timely, and creative stories that secure meaningful media coverage.
Draft press releases, media notes, bylined articles, thought leadership pieces, founder narratives, brand stories,



and other PR communication.
Track lifestyle trends, pop culture, fashion and beauty movements, consumer behaviour, emerging brands, celebrity conversations, and competitor activity.
Coordinate with internal teams and clients to ensure seamless campaign execution and proactive communication.
Support brand launches, product launches, events, collaborations, partnerships, influencer activations, experiential campaigns, and other brand-led initiatives.
Identify storytelling opportunities around brand innovation, consumer trends, product launches, founders, collaborations, business growth, cultural moments, and industry developments.
Support influencer and creator outreach and coordination as part of integrated PR campaigns.
Create presentations, media reports, campaign trackers, and basic creatives using Canva.
Monitor media coverage and provide actionable insights to clients.

What We're Looking F

📌 Executive PR (New Delhi)
🏢 Jajabor Brand Consultancy
📍 New Delhi