Pocket FM is building the world’s largest AI-powered audio storytelling platform.
We recently crossed $400M ARR. The first $200M took six years. The next $200M came in just 12 months. That acceleration happened because AI did not replace creativity - it amplified it. Today, more than 300,000 creators produce 80,000+ hours of content every month on Pocket FM.
These are stories people binge daily across markets, languages, and cultures.
We are rebuilding the storytelling stack from the ground up: from how ideas are discovered, tested, written, localized, distributed, monetized, and scaled. Writers are no longer just writing. They are collaborating with systems that understand narrative structure, pacing, character arcs, audience signals, and cultural context.
The goal is not to create more content for the sake of volume. The goal is to create better stories, faster, globally, and at a massive scale.

Here's what we're solving for:
We’re solving for a content commissioning engine that drives measurable business growth, not just higher volume. The role is to identify, adapt,



and scale stories with the highest potential ROI across diverse categories.
Key outcomes include:
Optimizing content for reach and engagement: Fine-tune shows to appeal to target demographics, increasing potential audience size and retention
Data-driven commissioning: Replace subjective judgment with rigorous testing—small-scale content pilots on Meta measure both creative appeal and Cost Per Install (CPI). Use data to separate 10x winners from low-return concepts, ensuring investments flow to ideas with clear scale potential
Maximizing financial efficiency: Only greenlight content that demonstrates a robust probability of profitable CPI-to-Lifetime Value (LTV) ratios, preventing large investments in high-cost, low-return IP
Uncovering high-impact content: Identify “hidden gems” capable of generating outsized growth and scale production based on validated metrics. In essence, we’re building a system

📌 Associate Category Manager (Bengaluru)
🏢 Pocket FM
📍 Bengaluru