Role Description The Senior Performance Marketing Executive role is a full-time, on-site position based in Kozhikode. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, engagement, and ROI. The Senior Performance Marketing Executive will analyze campaign data, generate insights, and prepare reports to guide strategic decisions, while closely collaborating with creative, SEO, and social media teams to ensure cohesive marketing initiatives. Day-to-day responsibilities include managing ad budgets, overseeing media buying, conducting A/B testing, refining targeting strategies, and identifying new growth opportunities. The role also requires maintaining strong client communication, presenting campaign results, and recommending improvements aligned with client goals and market trends.
Qualifications
Solid skills in Market Planning and Marketing to design and execute effective performance campaigns.
Ability to conduct Market Research to identify audience segments, trends, and competitive landscapes.
Excellent Communication skills to collaborate with internal teams and present strategies and results to clients.
Experience in Sales and performance-driven initiatives to align campaigns with revenue and conversion objectives.
Hands-on expertise with major advertising platforms (e.g., Google Ads, Meta Ads, other programmatic tools).
Proficiency in analytics and reporting tools, with the ability to interpret data and translate it into actionable insights.
Proven experience in performance marketing roles, preferably in a digital agency or similar fast-paced environment.
Ability to work on-site in Kozhikode and collaborate in a multidisciplinary team environment.