We’re building and scaling a fast-growing OTT entertainment platform, and we’re looking for a Performance Marketing Lead who knows how to turn responsible ad budgets into serious subscriber growth.
This is not an execution-only role. You’ll own the growth engine.
What you’ll own
Lead performance marketing across Meta, Google and other acquisition channels
Own subscriber acquisition and CAC
Build and optimize campaigns at scale
Develop testing frameworks for audiences, creatives, hooks and funnels
Work closely with our creative, product and analytics teams
Identify winning campaigns and scale them aggressively
Monitor campaign economics and make budget allocation decisions
Build a repeatable acquisition engine for a subscription business
What we’re looking for
3+ years of hands-on performance marketing experience
Strong experience with Meta Ads and Google Ads




Experience scaling consumer apps, OTT, entertainment, D2C, subscriptions or similar businesses
Strong understanding of CAC, LTV, retention, ROAS and cohort economics
Comfortable managing large and rapidly increasing budgets
Highly analytical and extremely numbers-driven
Someone who thinks beyond installs and focuses on paying subscribers and profitable growth
What kind of person will thrive here?
Someone who sees ₹1 Cr in ad spend and thinks:
“How do I turn this into ₹2 Cr, ₹3 Cr, ₹5 Cr+ in sustainable revenue?”
You’ll have significant ownership, a strong creative team to work with, and the opportunity to build the growth engine from the ground up.
? Location: Mumbai
? Experience: 3+ years

📌 Performance Marketing Lead (Mumbai)
🏢 Mask TV
📍 Mumbai