HCLTech is a leading global IT services and software company, surpassing $14 billion in revenue this year. Leveraging our robust foundation and leadership in AI, Digital, Cloud and Engineering capabilities, we are poised to make significant strides in the AI and GenAI space.

We’re seeking a Associate General Manager, Product Marketing for one of the modules of AI Force, HCLTech’s GenAI service-transformation platform for IT and Business Operations. In this role, you’ll define and execute the go-to-market strategy for the AI Force module, driving our mission to lead the services-transformation market. Collaborate with Product, Sales, and Presales teams, with direct reporting to the Global Head of AI/GenAI Marketing and dotted-line accountability to the Business Head.

Responsibilities:
· Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Force module, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.




· Product Launch Leadership: Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
· Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Force drives service transformation for clients.
· Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.
· Account-Based Marketing (ABM): Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.
· Performance Measurement & Analytics: Measure and repo

📌 AI Force- Group Manager, Product Marketing (Noida)
🏢 HCLTech
📍 Noida