Area Sales Manager

Power

Sturlite Voltedge Private Limited | ASM

Trade Channel | Pan-India

Function

Sales & Business Development

Power Division (Wires & Cables)

Level

Area Sales Manager (Trade / General Trade (B2C)

Openings

Multiple positions one per state / territory (see markets table below)

Location

Assigned Territory / Area

Reports To

State Head

Wires & Cables

Team Size

Sales Officers / TSIs as assigned

About Sturlite Electric

Founded in 2009 by Mr. Sanjay Jain and Mr. Mukesh Jain, Sturlite Electric is a Bengaluru-based electrical products company that has compounded at ~35% CAGR for the better part of a decade reaching 700 Cr ARR through a 16,000+ partner channel spanning 25 states. The lighting portfolio that built the business is TUV Rheinland-certified and has earned Sturlite a rare distinction in the Indian electrical trade: a challenger brand that distributors and retailers respect on merit, not on price.

Seventeen Years Into The Business,



The Founders Are Taking The Brand Into Two Current Categories Committing Greenfield Manufacturing Capital At Kadi, Mehsana (Gujarat) To Do It The Right Way

Wires & Cables house wires (Flamecore+ FR-LF, Greencore+ HR-FR-LF, Ultracore+ HR-FR-LSH-LF) on Class 5 fine-flexible conductor and 99.97% electrolytic-grade copper, manufactured to IS 694 and IS 17048. Flexible/control cables, submersible cables, and communication cables (CAT 6, telephone, speaker). RoHS-clean by design, with serialised anti-counterfeit architecture.

Switchgear & MCBs miniature circuit breakers, RCCBs, isolators, distribution boards, and the wider modular protection range for residential, commercial, and light industrial use. ISI-marked and engineered to integrate naturally with the wires range at the panel and the dealer counter.

Over the next three to four years, Sturlite will grow into a multi-category electrical group of 2,000 Cr+

built on four legs: lighting, wires & cables, switchgear & MCBs, and wiring devices.

The team bei

📌 Area Sales Manager Wires (Kolkata)
🏢 Sturlite India
📍 Kolkata