If your idea of performance marketing goes beyond simply running ads and hitting publish,
we'd love to meet you. We are seeking a Performance Marketer who understands the full
lifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership
from strategy and execution to measurable business outcomes.
ABOUT GRYD CO.
Gryd Co. is India's only jewellery-focused creative agency. With 4.5+ years in the field and 80+
brand partnerships across the country, we help jewellery brands build stronger visibility, sharper
positioning, and lasting brand presence.
We are growing rapid and we need a high-performance marketer to drive paid growth for our
premium jewellery clients — someone who doesn't just run campaigns, but owns the
performance function with pride.
ROLE OVERVIEW
Full-cycle performance role:
from campaign strategy to optimisation to reporting — you own it all.
You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)
and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage
monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but
building structured, insight-led campaigns that drive measurable business outcomes.
WHAT WE MEAN BY 'PERFORMANCE MARKETER'
A performance marketer at Gryd is someone who:
• Understands and builds campaign architecture — not as an executor, but as a strategist
who knows when to follow best practices and when to break them
• Can identify audience signals, creative fatigue, and funnel drop-offs and act on them
proactively
• Handles budget allocation with precision and confidence — not guesswork or over-spend
• Sets a clear optimisation hypothesis for every test — no random changes, no open loops
• Reviews their own campaign data,
📌 Performance Marketer (India)
🏢 Gryd
📍 India
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