Marketing Executive
1. Job Purpose
The Marketing Executive will be responsible for promoting the hospital's healthcare services, developing referral and institutional networks, generating patient leads, strengthening the hospital's presence in the assigned territory and supporting patient acquisition and business development initiatives.
The role requires extensive field coordination with doctors, clinics, corporates, healthcare organizations, insurance/TPA networks and other relevant stakeholders to enhance the hospital's outreach and service utilization.

2. Key Responsibilities
A. Hospital Marketing & Business Development
Develop and implement marketing activities to promote hospital services in the assigned territory.
Identify opportunities for increasing patient footfall, referrals and utilization of hospital services.
Promote key specialties, superspecialty services, diagnostic facilities, health packages and other hospital offerings.
Develop and maintain strong skilled relationships with doctors, clinics, nursing homes, hospitals and other healthcare professionals.




Conduct regular field visits to referral sources and potential business partners.
Identify new referral channels and business opportunities for the hospital.
Support the development of territory-wise marketing and business development plans.
B. Doctor & Referral Network Management
Establish and maintain effective relationships with referring doctors and healthcare professionals.
Regularly visit clinics, hospitals and healthcare centres to communicate hospital services and facilities.
Coordinate with doctors and referral partners regarding hospital facilities, specialties, consultant availability and patient services.
Maintain an updated database of referral doctors and healthcare institutions.
Track referral trends and identify opportunities for strengthening referral relationships.
Address routine coordination requirements of referral partners and escalate concerns to the concerned authority.

📌 Marketing Executive (Ahmedabad)
🏢 Parul Sevashram Hospital
📍 Ahmedabad