ROLE SUMMARY
Lead end‑to‑end broadcaster partnerships, managing commercial negotiations, deal execution, and carriage revenue while driving strategic initiatives like channel launches, packaging changes, and content marketing.
Head content analytics and AOP, delivering viewership insights, deal modelling, and revenue projections to support negotiations and long‑term strategy, while coordinating cross‑functional execution across legal, finance, marketing, technology, and sales teams.

KEY DUTIES AND RESPONSIBILITIES
Broadcaster Partnerships – Lead key broadcaster relationships for Tata Play & respective Tata Play Linear App partnership, including Commercial negotiations, agreement execution, cost & revenue management, deal management and marketing engagements.
Content Analytics – Lead Content Analytics. Create & oversee the Content AOP. Create, maintain & execute various analytical reports for the content team including Viewership reviews, Deal Modelling, revenue projections etc. that fuel negotiations & long-term strategic decisions.




Carriage business – Manage carriage relationships. Demonstrate rigor for increasing revenue from existing partners. Collaborate with Cross functional teams to deliver robust content pipeline & revenue generation.
Strategic opportunities - Derive additional value for Tata Play - Content marketing Initiatives, Channel launches, Packaging Changes etc. Along with the content provider, develop relationships with internal stake holders like - Subscriber Marketing, Technology, Legal, Finance, Communications, Sales etc.
Internal Processes: Work with cross functional teams to execute all internal processes for various functions within content team. E.g. legal, commercial, comms etc.
Specific responsibilities

Take ownership of Broadcast Cost projections and periodic reforecasts; structure and lead all data modelling exercises. Create weakly trackers to map Channel penetration & viewership highlights. Constantly work with Internal & Industry Lead

📌 Manager Content (Mumbai)
🏢 Tata Play
📍 Mumbai