Company Description:
Gharsoaps is a fast-growing consumer brand focused on beauty & personal care. Our brand is focusing on unsolved problems in the skin care space and coming up with innovative products to solve it. It uses natural ingredients to build the product range.
Role Overview:
We are seeking a forward-thinking and insight-driven professional to lead Innovation and Strategy within a core skincare category of our growing Direct-to-Consumer (D2C) brand.This strategic position will be instrumental in identifying new opportunities, crafting future-facing product concepts, and overseeing end-to-end development from ideation to launch.You will be responsible for building and managing a robust innovation pipeline that aligns with our brand vision, resonates with our digitally native audience, and fuels sustained growth. This is a high-impact role that requires a unique blend of strategic mind, consumer insights, and concepts like none other.
Key Responsibilities:
• Define and drive a long-term strategic vision for product innovation in the company.




• Identify market gaps and opportunities through consumer insights, competitive benchmarking, trend forecasting, and market analysis.
• Develop a 12–36-month innovation pipeline aligned with brand goals and commercial targets.
• Lead the end-to-end development of new product concepts from ideation, variation, and formulation briefing to testing and pre-launch planning.
• Collaborate closely with R&D;, packaging, regulatory, and operations to ensure timely and compliant product development.
• Monitor post-launch performance, consumer feedback, and category evolution to refine innovative efforts.
• Recommend adjustments to strategy based on data, insights, and emerging trends.
Required qualifications and skills:
• Minimum of 7-10 years of experience in product innovation, category strategy specifically within a D2C skincare, beauty, or wellness brand.
• Proven track record of leading current product initiatives from concept to

📌 New Product Development Manager (India)
🏢 Ghar Soaps
📍 India