Company Description
About Blend
Blend is a global technology and data consulting organization helping leading enterprises solve complex business challenges through data, AI, and technology. Our teams work closely with clients to build practical, scalable solutions that create measurable business impact.
Job Description
About the Role
We are looking for a Senior Data Scientist to join a customer analytics engagement. In this role, you will apply machine learning, statistical modeling, and customer analytics to help the client better understand customer value, customer behavior, and movement across value segments.
You will work on problems involving customer lifetime value, customer segmentation, value transitions, causal analysis, and early-stage next-best-action recommendations.
This is an evolving engagement, so we are looking for someone who combines robust technical data science skills with business judgment, curiosity, and a proactive approach to solving ambiguous problems.
What You'll Do
Build and apply machine learning models to classify customers into low-, medium-,



and high-value segments and estimate transitions between these states.
Develop Customer Lifetime Value (CLV) and customer value models to estimate current and future customer value.
Analyze customer behavioral and transactional data to identify patterns, drivers, and opportunities to strengthen long-term customer relationships.
Apply causal modeling, experimentation, and related analytical techniques to understand which customer behaviors or interventions influence customer value.
Contribute to an initial Next Best Action (NBA) proof of concept to identify strategic opportunities for customer engagement and personalization.
Develop customer segmentation and behavioral models to identify meaningful customer groups and their characteristics.
Translate business and marketing questions into practical data science and machine learning approaches.
Perform exploratory data analysis, feature engineering,

📌 Sr Data Scientist (Hyderabad)
🏢 Blend360
📍 Hyderabad