About FX Retina

FX Retina is a performance marketing agency focused on helping businesses scale through data-driven paid advertising and growth strategies.

We work with businesses across D2C, E-commerce, Healthcare, Clinics, Real Estate, Education, B2B and other service-based industries, with a robust focus on generating measurable business outcomes through Meta and Google Ads.

We're looking for a Performance Marketer who understands that performance marketing isn't just about running ads — it's about understanding the business, identifying opportunities, testing intelligently, and continuously improving results.

What You'll Be Responsible For

Plan, launch, manage and scale Meta Ads and Google Ads campaigns across multiple client accounts.

Manage campaigns for both Lead Generation and D2C/E-commerce businesses.

Take ownership of campaign performance across metrics such as ROAS, CPL, CPA, CAC, CTR, CPC and conversion rate.

Develop campaign strategies based on the client's business model, objectives, audience and growth targets.





Manage multiple client accounts simultaneously while maintaining campaign quality and performance.

Analyse campaign data regularly and identify opportunities for optimization and scaling.

Conduct structured A/B testing across creatives, audiences, offers, landing pages and campaign structures.

Build and optimize retargeting, remarketing and audience strategies.

Work closely with creative teams to identify winning creatives, hooks, messaging and new testing opportunities.

Set up and troubleshoot Pixels, conversion events, UTMs and other tracking requirements.

Understand the complete customer journey — from ad click to lead/sale — rather than looking at platform metrics in isolation.

Prepare performance reports and convert campaign data into clear, actionable insights.

Participate in client calls when required and confidently explain performance, challenges, strategy and next steps.

Stay updated with changes in Meta Ads, Google

📌 Performance Marketer (Lucknow)
🏢 Fx Retina - Performance Marketing Agency
📍 Lucknow