Head of Demand Generation
Experience: 10+ years | Time Zone - 5 PM - 2 AM IST
About Pepper
Pepper is building a new category of content and SEO growth platform—where strategy, content, technology, automation, and AI come together to drive measurable business outcomes.
Over the last five years, Pepper has built:
A network of 150,000+ content creators, working with the top 5% talent
A customer base of 2,500+ global brands, including large enterprises and rapid-scaling B2B companies
A SaaS-enabled content marketing platform that powers content creation, workflow orchestration, and distribution at scale
Now, we're entering our next phase of growth—scaling aggressively into the Mid-Market and Enterprise segments with our AI-powered content and SEO platform. This role is the engine that makes that happen.
The Opportunity
We're looking for a Head of Demand Generation to own one number: pipeline.
Not brand awareness. Not impressions. Not "marketing qualified leads" that sales ignores. Meetings. Pipeline. Revenue.
Your job is to build a demand generation machine that delivers $30–40M in ARR pipeline—the kind of pipeline that actually converts, not the kind that looks good in a board deck.
This is a leadership role for someone who's built demand engines before, knows what it takes to scale B2B pipeline for Mid-Market and Enterprise, and is obsessive about the math behind every campaign, every channel, every dollar spent.
If you've ever founded or scaled a company yourself, even better. You'll know what it means to own a number with no one else to blame.
The Core Goal
Own the meetings target for Mid-Market + Enterprise.
Build and scale multi-channel demand gen programs that drive qualified pipeline. Not leads. Not MQLs. Meetings that turn into revenue.
You'll be measured on:
Meetings booked (this is the number that matters)
Pipeline contribution (SQLs → Opportunities → Revenue)
SDR performance (connect rates, response rates, conversion)
Campaign ROI and CAC effic
📌 Head of Demand Generation (Mumbai)
🏢 Pepper
📍 Mumbai