Company Description Zudio is a fashion brand focused on making trendy and stylish clothing accessible and affordable for a broad audience, including men, women, and children. The brand offers a wide range of products such as casual wear, ethnic wear, loungewear, footwear, and accessories for all age groups. Zudio emphasizes contemporary designs, variety, and value, catering to customers who seek current fashion without premium pricing. Team members join a fast-moving retail environment where customer experience, product assortment, and style are central to everyday work.
Role Description The Product Marketing Specialist is a full time, on-site role based in Kakori, responsible for driving product positioning and promotional strategies across Zudio’s fashion categories. This role involves conducting market and competitor research, gathering customer insights, and collaborating with product and merchandising teams to define key product messages. The specialist will plan and execute go-to-market campaigns, support store-level sales initiatives,



and ensure marketing materials align with brand guidelines and seasonal collections. Daily tasks include coordinating with cross-functional teams, monitoring campaign performance, optimizing messaging, and preparing reports and presentations for stakeholders. The role also requires close collaboration with store teams to understand customer preferences and adapt marketing strategies accordingly.
Qualifications
Strong Market Research and analytical skills to understand customer behavior, trends, and competitors.
Excellent Communication abilities, including clear written and verbal communication and stakeholder presentations.
Experience with Go-to-Market Strategy, including planning launches, managing timelines, and coordinating cross-functional efforts.
Familiarity with Sales processes and collaboration with sales or retail teams to align marketing activities with revenue goals.
Exposure to Product Management concepts such as pro

📌 Product Marketing Specialist (Kakori)
🏢 Zudio
📍 Kakori