We are looking for a Senior Brand Manager to lead Cuemath’s digital brand engine across global markets.
This role requires someone who can think strategically and also roll up their sleeves to execute, optimize, and scale campaigns.
Key Responsibilities
1. Brand Strategy & Channel Architecture
Define Cuemath’s digital brand strategy across global markets
Identify the right platforms for brand building — OTT, YouTube, Digital Video, high-impact publisher networks, etc.
Build a structured media mix approach for sustainable brand growth
Recommend investments basis audience behavior, market maturity, and ROI potential
2. End-to-End Campaign Execution
Own full-funnel digital brand campaigns from concept to launch
Execute and scale campaigns across the right platforms
Work closely with Creative, Media, and Analytics teams
Ensure campaigns are delivered on time, within budget, and optimized continuously
Drive localization where needed across markets.
3. Measurement, Attribution & ROI Ownership
Build and operationalize a robust brand measurement framework
Track metrics
Brand lift
Search uplift
Direct traffic growth
Assisted conversions
Impact on CAC and funnel efficiency
Translate brand performance into business impact metrics
4. Continuous Optimization & Scale
Evaluate campaign performance and refine channel mix
Test new digital platforms and emerging media formats
Drive experimentation with a structured learning agenda
Scale high-performing channels
Requirements Must Have
6–10+ years of brand marketing experience
Hands-on experience executing digital brand campaigns at scale
Experience in OTT, YouTube, CTV or premium digital video ecosystems
Robust understanding of brand measurement and attribution frameworks
Experience in a global education company (preferred)
Strong analytical mindset and comfort with data
Who You Are
Strategic thinker with strong business orientation
Equally comfortable in planning and execution
Data-driven yet creatively sharp
High ownership, bia