Department/Division: Marketing
Qualifications/Requirements:
Minimum 3+ years in a similar role, preferably in the FMCG industry
B.E/B.Tech + MBA will be an added advantage
Industry: FMCG, Foods
Primary Job Function: Drive the media strategy & execution for one of Marico’s digital first Brands to ensure relevant Brand reach
Key Deliverables of the Role:
Responsible for strategizing & end-to-end execution of the Brand’s Digital Campaigns across Meta, Google and other social platforms.
Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns
Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on
Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements
Expected Knowledge, Skills & Competencies:
Should have had hands-on experience in setting up & running campaigns independently,
in the absence of an Agency ecosystem – especially across Meta & Google ecosystems. SEO and AEO experience would be an added advantage.
Ability to define, plan, execute &monitor; success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly.
Should be able to distil insights out of Campaign performance & adjust campaigns accordingly.
Should know basics of A/B testing to make necessary campaign re-alignments.
Having a D2C Website Marketing experience is an added advantage.
Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage.
Robust team player, with a knack for working in a fast-paced environment.
Manages & implements projects & processes with excellence.
Willing to go above & beyond in staying updated with latest trends – both Social & Technological.
Experience in managing Food brands would be an added advan
📌 Media Executive (Mumbai)
🏢 Marico
📍 Mumbai