Senior Manager - Growth Marketing

Location: Bangalore / Gurugram

About the Role
Exotel is looking for a Senior Manager Growth marketing to own end-to-end campaign execution, marketing operations, and go-to-market delivery across our India, APAC, Africa, and Middle East markets. This is a builder-operator role: you'll run the engine that turns positioning and content into pipeline across email, website, and paid, while owning the martech stack and the operational rigor behind every GTM launch.
You'll work closely with the Senior Director of Integrated Marketing on strategy and prioritization, but you'll own execution, systems, and delivery outright. This is a high-autonomy role for someone who wants to build a function, not just run a channel.

What You'll Own

1. Campaigns (end to end)
Own email, website, and paid media as one integrated system for campaigns
Plan and execute always-on and campaign-specific email programs (nurture, ABM sequences, product/feature launches, event promotion)
Plan and run paid media across search, and social — budget allocation, targeting,



creative briefing, and performance optimization for Enterprise accounts.
Build the reporting layer that ties campaign activity to funnel movement (MQL → SQL → pipeline), so campaign performance is never a black box

2. Marketing Operations
Own the martech stack: CRM/MAP hygiene, lead scoring and routing logic, integrations, and data flow between marketing and sales systems.
Build and maintain the systems and SOPs that let campaigns scale without breaking (this includes the SDR SOP work already in motion)
Own marketing data integrity: what's tracked, how it's defined, and who can trust the numbers

3. GTM Execution
Translate GTM strategy into executable quarterly and monthly campaign plans
Work with regional marketers to own launch mechanics for recent products, features, and markets, from campaign calendar to cross-functional coordination (sales, CX, product marketing)
Build repeatable GTM playbooks by

📌 Senior Manager (Gurugram)
🏢 Exotel
📍 Gurugram