About Kryolan:
At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else,
we actually make our make-up. As one of the first cosmetics brands in the world, we use our
own formulas and recipes to manufacture our own products. We think of them. We create
them. Formulate them and love them into existence. We’ve been doing this over 80 years.
And we’re still doing it today.

About the Role:
We are seeking a commercially driven and strategic professional to lead both e-commerce
and modern trade channels for our cosmetics business. This hybrid role is ideal for someone
with experience in managing digital platforms and organized retail formats. The ideal
candidate will be responsible for driving revenue growth, maximizing visibility, and ensuring
seamless execution across online and offline retail environments.
The ideal candidate has a deep understanding of the FMCG industry’s dynamics, fast
product turnover, and shopper behaviour across digital retail and DTC (Direct to Consumer)
channels.

Key Responsibilities:

1. Strategic Planning & Business Development




• ⁠Develop and implement unified sales and e-commerece strategies aligned with overall
business goals.
• Manage key modern trade accounts (e.g., H&G;) and online marketplaces (e.g.,
Amazon,Tira & Nykaa).
• Lead joint business plans (JBP) with key partners, including sales targets, promotions,
and activations.
• ⁠Negotiate commercial terms, listings, margins, and trade marketing investments across
online and offline channels.

2. Channel Management & Execution
• Oversee owned DTC platforms (e.g., Shopify, Magento) and ensure consistent product
content, pricing, and availability across e-commerece and retail partners.
• ⁠Expand product placement, share of shelf, and category leadership in up-to-date trade
outlets.
• ⁠Execute consumer promotions, product launches, sampling, and in-store activation
programs at our partner outlets.
• Ensure planogram compliance, merchandising, and in-store execution q

📌 E-commerce & Modern Trade Manager (Chennai)
🏢 Kryolan Cosmetics (India) P.
📍 Chennai