We are looking for a Senior Copywriter who can turn ideas into compelling narratives, experiences and conversations. The role goes beyond writing great copy. The Senior Copywriter will be responsible for developing big ideas, campaign narratives, event concepts, brand experiences, scripts and communication that bring brands to life across physical, digital and experiential touchpoints.

The ideal candidate is someone who can think strategically, write sharply and collaborate closely with creative, strategy, client servicing, production and business teams.

Key Responsibilities

1. Concept & Creative Development

Develop creative concepts and big ideas for brand experiences, events, activations, launches, festivals and IPs.

Translate brand briefs and business objectives into compelling creative territories.

Develop campaign platforms, creative narratives, themes, taglines and messaging.

Think beyond conventional advertising and create ideas that can come alive as experiences .

Contribute to ideation sessions, creative brainstorms and pitch presentations.





Develop integrated ideas spanning on-ground, digital, social, content and other communication platforms.

2. Copywriting & Content

Write transparent, engaging and impactful copy across multiple formats, including:

Event concepts and presentations

Campaign taglines and headlines

Event names and properties

Scripts and AV films

Social media content

Digital campaigns

Invitations and event communication

Brand experiences and installations

On-ground branding and signage

Stage, emcee and show-flow scripts

Press and promotional communication

Website and marketing content

Adapt tone and messaging across different brands, audiences and platforms.

Ensure all communication is grammatically correct, creatively strong and aligned with brand guidelines.

3. Event & Experiential Storytelling

Create narratives that connect the brand, audience and experience .

Develop storytelling frameworks for events, festivals, laun

📌 Creative Copywriter (Mumbai)
🏢 CAB Experiences
📍 Mumbai