Senior CRM Expert
Own our lifecycle marketing strategy across 20+ shops. You’ll set the retention roadmap, raise the bar on how we message millions of customers, and be the senior voice the CRM team learns from. This is the deep-expertise seat, not a first CRM job.
About the role
Have you owned a lifecycle strategy and moved the numbers — not just shipped campaigns? We're hiring the senior CRM seat: the person who sets the retention roadmap across 20+ shops and raises the bar for everyone around them.
TCG reaches millions of customers across 20+ shops, and retention is where a lot of the value sits. This role owns the lifecycle strategy end-to-end: which programs we run, how we segment, how we measure, and how we keep improving. You’ll set direction, dig into the hard problems yourself, and lift the whole team’s craft.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia.



Millions of customers find us through our 20+ online shops and 1,000+ partner stores. Retention across that footprint is the lever this role owns.
In a nutshell -own the CRM strategy, drive the hard programs, and set the standard for the team.
At a glance
Location
India
Fulltime · Remote
Team
CRM / Lifecycle
reporting into CRM leadership
Scope
Lifecycle strategy
segmentation · measurement
Hours
CET overlap (required)
Riga & Cologne core hours
Experience
Typically 5+ years
incl. strategy ownership
Start date
Adaptable
around your notice period
The role in detail
What you'll do, and what we need from you. Side by side, no surprises.
What you will do
Day-to-day, week-to-week. Real work, not job-description boilerplate.
→ Own the lifecycle roadmap. Decide which retention programs we run across shops and why — welcome, retention, win-back, loyalty, reactivation.
→ Lead segmentation & targeting strategy. Define how we slice audienc

📌 Senior CRM Expert (Bengaluru)
🏢 The Customization Group
📍 Bengaluru