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Experience: 2+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a highly creative and experienced Senior Copywriter to own brand communication and develop compelling content across digital, advertising, campaigns, and brand touchpoints. This role is ideal for a strong storyteller who can combine strategic thinking with hands-on execution to build distinctive brand voices and memorable consumer communication.

Requirements

Key Responsibilities
- Own brand copy and communication across social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals.
- Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
- Lead product and campaign naming, taglines, headlines, and key messaging.
- Translate strategic brand objectives into sharp, differentiated, and engaging communication.
- Create compelling short-form and long-form content across relevant platforms and formats.




- Maintain a consistent and distinctive brand voice across all consumer touchpoints.
- Collaborate with Brand, Marketing, Design, and other cross-functional teams throughout the creative process.
- Take creative ideas from concept development through final execution while maintaining high standards of quality.
- Research cultural trends, consumer behaviour, social conversations, and emerging digital formats to generate fresh ideas.
- Adapt communication for different audiences, platforms, campaigns, and customer journeys.
- Review and refine copy to ensure clarity, originality, consistency, and strong storytelling.
- Manage multiple creative projects and deadlines while maintaining attention to detail.
- Provide creative guidance and mentorship to junior copywriters or creative resources when required.
- Continuously explore recent approaches to storytelling, brand communication, and content cr

📌 Copywriter (Mumbai)
🏢 Weekday AI
📍 Mumbai