Department: Sales - General Trade / Doctor Channel
Location: Assigned Territory in Bihar Region
Reporting To: Regional Sales Head / VP Sales
Role Overview and Scope
The Area Sales Manager (ASM) will be responsible for driving sales growth and expanding market presence for the company’s Ayurvedic and healthcare products in the assigned territory. The role involves managing the Medical Representative (MR) team, developing strong relationships with doctors and distributors, and ensuring effective execution of sales strategies across the region. The ASM will play a key role in strengthening the company’s prescription base, improving product visibility in retail channels, and achieving regional sales targets through efficient territory management.
Key Responsibilities
- Drive monthly and quarterly sales targets for the assigned territory.
- Manage and grow the territory sales portfolio and ensure sustainable revenue growth.
- Lead, mentor, and monitor the performance of the Medical Representative (MR) team.
- Conduct joint field visits with MRs to support doctor engagement and sales productivity.
- Develop strong professional relationships with doctors including gynaecologists, general physicians, orthopaedics, and Ayurvedic practitioners.
- Promote and detail company products to doctors to generate prescriptions and increase product adoption.
- Identify and appoint current distributors/stockists in the territory and maintain strong relationships with existing partners.
- Ensure product availability across chemists, retailers, and distributor networks.
- Monitor distributor sales, stock levels, and secondary movement to maintain healthy inventory flow.
- Expand retail and chemist coverage to strengthen product visibility and availability.
- Analyze market trends, competitor activities, and customer feedback to identify growth opportunities.
- Plan and execute promotional activities, doctor meetin