Key Responsibilities

Plan, create, and manage digital marketing campaigns across Google, Meta (Facebook & Instagram) and other online platforms.

Create and optimize Google Ads campaigns (Search, YouTube, etc.).

Manage Meta Ads campaigns for lead generation, engagement, and brand awareness.

Perform keyword research, competitor analysis, and campaign optimization.

Monitor campaign performance and improve ROI through data-driven strategies.

Implement and monitor SEO (On-page & Off-page) best practices.

Schedule and publish images & videos across social media platforms.

Track website traffic and campaign performance using Google Analytics 4 (GA4) and Google Search Console.

Generate weekly and monthly performance reports with actionable insights.

Coordinate with graphic designers, content writers, and video editors for campaign creatives.

Stay updated with the latest digital marketing trends,



tools, and platform updates.

Required Skills:
Minimum 1 year of experience in Digital Marketing.

Hands-on experience with Google Ads and Meta Ads.

Basic knowledge of SEO, Google Analytics 4 (GA4), and Google Search Console.

Knowledge of social media marketing and content planning.

Experience with keyword research tools and campaign optimization.

Solid analytical and problem-solving skills.

Good time management and ability to handle multiple projects.

Preferred Skills

Knowledge of Google Tag Manager and conversion tracking.

Understanding of AI tools for content creation and marketing automation.

Pay: ₹14,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Anna Nagar)
🏢 YATRIKA TOURS PRIVATE
📍 Anna Nagar