Digital Marketing Executive

Location: Near Shaniwar Wada, Pune

Employment Type: Full-Time

compensation: ₹20,000 - ₹25,000 per month + Performance Incentives

About the Role

Key ResponsibilitiesPaid Marketing
- Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other relevant platforms.
- Generate quality leads while maintaining target CPL, CPA, and ROAS.
- Manage advertising budgets and scale high-performing campaigns.
- Continuously optimize campaigns through audience testing, creative testing, and bidding strategies.

Growth & Lead Generation
- Build and improve lead generation funnels.
- Increase lead quality and conversion rates through continuous optimization.
- Work closely with the Sales team to improve lead performance and customer acquisition.
- Identify new channels and strategies to generate business opportunities.

Website & Conversion Optimization
- Manage website and landing pages to improve user experience and conversions.
- Coordinate with developers for website improvements and tracking implementation.




- Ensure all campaigns are properly tracked using GA4, GTM, Meta Pixel, and Conversion API.

Brand & Content Marketing
- Plan and execute digital campaigns to increase brand awareness and engagement.
- Coordinate with designers and content creators for campaign creatives, videos, and promotional content.
- Manage social media campaigns that support business and lead generation goals.

Analytics & Reporting
- Monitor campaign performance and marketing KPIs.
- Prepare performance reports and provide recommendations for improvement.
- Analyze customer behavior, campaign results, and competitor activities to support business decisions.

Innovation & Ownership
- Research current digital marketing trends, AI tools, and advertising opportunities.
- Recommend new ideas to improve lead generation, customer acquisition, and marketing efficiency.
- Take ownership of digital marketing execution and ensure timely delivery of all campaign

📌 Senior Digital Marketing Executive (Pune)
🏢 Wemee Corporate Gifting
📍 Pune