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Team Overview

Transunion INDAS marketing team is responsible for driving awareness, thought leadership, demand generation and customer engagement for TransUnion INDAS’s data, analytics, fraud, identity and decisioning solutions across the consumer services ecosystem. We bring TransUnion's Information for Good® purpose to life by helping businesses understand and adopt solutions that enable trust, smarter decisions, and economic chance.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

This role will help build and scale the marketing function. Person will support and drive initiatives to increase brand visibility, generate qualified leads, strengthen market positioning, support sales growth and establish TransUnion INDAS as a trusted thought leader in the financial services ecosystem.
- Manage and optimize website content, landing pages,



SEO and digital analytics to drive higher website traffic, improve user engagement and increase conversion performance.
- Develop compelling thought leadership and marketing content, including white papers, in-dustry reports, case studies, videos and product collateral, to communicate customer value, educate the market and strengthen TransUnion INDAS industry positioning.
- Develop sales enablement assets, including customer presentations, solution one-pagers, capability decks and other customer-facing collateral, to support business development efforts and ensure consistent, impactful messaging across client interactions.
- Monitor industry trends, competitor activity and customer needs across banking, fintech, NBFC, ecommerce, insurance and payments sectors to support positioning and go-to-market strategies.
- Manage marketing calendars, coordinate stakeholders and agencies, track campaign performance, maintain

📌 Marketing Specialist (Maharashtra)
🏢 TransUnion
📍 Maharashtra