JOB DESCRIPTIONClinic Public Relations Officer (PRO)

Position: Public Relations Officer (PRO)
Department: Operations / Marketing & Business Development
Reports To: Centre Manager / Clinic Head
Location: Medscape Clinic
Employment Type: Full time

1. Position Overview

The Public Relations Officer (PRO) will be responsible for developing and maintaining strong relationships between the clinic, patients, families, doctors, corporate clients, local communities, referral partners and other stakeholders.

The role focuses on patient engagement, public relations, doctor coordination, community outreach, referral development, patient experience and business generation while ensuring that the clinic's brand image and service standards are consistently maintained.

2. Key ResponsibilitiesA. Patient Relations & Engagement
- Welcome and assist patients and visitors professionally.
- Understand patient requirements and guide them to the appropriate clinic services.
- Coordinate patient appointments, consultations, diagnostics and follow-ups.




- Maintain regular communication with patients where required.
- Handle patient queries, feedback and service-related concerns.
- Coordinate with the clinical and front-office teams to resolve patient issues.
- Ensure a positive patient experience throughout the patient journey.
- Encourage appropriate follow-up visits and continuity of care.

B. Public Relations & Brand Promotion
- Represent the clinic professionally within the local community.
- Develop relationships with residents' associations, clubs, schools, colleges, companies and community organizations.
- Promote clinic services, health packages, preventive healthcare programs and medical camps.
- Coordinate community awareness programs and health-related activities.
- Support the clinic's reputation-building and brand-development initiatives.
- Collect and communicate positive patient feedback and testimonials in accordance with clinic policy.

C. Doctor & Specialist Coordination

📌 Hospital Public Relation Officer (Thrippunithura)
🏢 Medscape Clinic
📍 Thrippunithura