We’re looking for a hands-on Web & Marketing Operations Specialist who can own the technical layer of a campaign funnel end-to-end.

You’ll work at the intersection of Web, CRM, Analytics, Tracking, Paid Media, and Conversion , turning approved content and creative into a functional, measurable, and conversion-ready funnel.

What You'll Own:

- Build and optimise responsive campaign landing pages
- Work with platforms such as Webflow, WordPress, Wix, HubSpot CMS , or similar
- Integrate landing pages with HubSpot CRM , including forms, contact properties, lead-source and UTM capture
- Implement and validate Meta Pixel, Events Manager, and conversion events
- Set up/audit GA4 and Google Tag Manager
- Build and maintain UTM and attribution frameworks
- Implement technical SEO/GEO elements including metadata, heading structure, alt text, schema and URL structure
- Conduct end-to-end funnel QA across landing pages, CTAs, forms, CRM, tracking, purchases and conversions
- Support campaign readiness and troubleshoot technical issues during launch
- Analyse post-launch performance and identify technical friction and conversion drop-offs

What We're looking for:

- 3+ years of hands-on experience in web/marketing operations




- Strong landing-page development experience
- Experience with HubSpot, GA4, Google Tag Manager and Meta Pixel/Events Manager
- Strong understanding of conversion tracking, UTM parameters and attribution
- CRM integration experience
- Robust QA, debugging and troubleshooting skills
- Working knowledge of HTML/CSS and basic JavaScript
- Understanding of responsive implementation, CMS/page builders and basic domain/DNS concepts

Experience working with:

- Marketing or performance marketing teams
- Campaign funnels and lead-generation campaigns
- Conversion-focused landing pages
- Agencies
- Personal brands, authors, coaches, consultants or professional services

What Success looks like:

- You’ll be successful if you can ensure that the entire technical funnel works reliably before paid media goes live , provide clean attribution across every CTA, and quickly diagnose and resolve issues during the campaign.
- This is not a basic website-development role. We’re looking for someone who can take ownership of the technical funnel end-to-end, from landing page to CRM to tracking to conversion and QA.

📌 Web & Marketing Operations Specialist (New Delhi)
🏢 navaan
📍 New Delhi