We’re looking for a hands-on Web & Marketing Operations Specialist who can own the technical layer of a campaign funnel end-to-end.

You’ll work at the intersection of Web, CRM, Analytics, Tracking, Paid Media, and Conversion, turning approved content and creative into a functional, measurable, and conversion-ready funnel.

What You'll Own:

- Build and optimise responsive campaign landing pages
- Work with platforms such as Webflow, WordPress, Wix, HubSpot CMS, or similar
- Integrate landing pages with HubSpot CRM, including forms, contact properties, lead-source and UTM capture
- Implement and validate Meta Pixel, Events Manager, and conversion events
- Set up/audit GA4 and Google Tag Manager
- Build and maintain UTM and attribution frameworks
- Implement technical SEO/GEO elements including metadata, heading structure, alt text, schema and URL structure
- Conduct end-to-end funnel QA across landing pages, CTAs, forms, CRM, tracking, purchases and conversions
- Support campaign readiness and troubleshoot technical issues during launch
- Analyse post-launch performance and identify technical friction and conversion drop-offs

What We're looking for:

- 3+ years of hands-on experience in web/marketing operations




- Solid landing-page development experience
- Experience with HubSpot, GA4, Google Tag Manager and Meta Pixel/Events Manager
- Strong understanding of conversion tracking, UTM parameters and attribution
- CRM integration experience
- Strong QA, debugging and troubleshooting skills
- Working knowledge of HTML/CSS and basic JavaScript
- Understanding of responsive implementation, CMS/page builders and basic domain/DNS concepts

Experience working with:

- Marketing or performance marketing teams
- Campaign funnels and lead-generation campaigns
- Conversion-focused landing pages
- Agencies
- Personal brands, authors, coaches, consultants or professional services

What Success looks like:

- You’ll be successful if you can ensure that the entire technical funnel works reliably before paid media goes live, provide clean attribution across every CTA, and quickly diagnose and resolve issues during the campaign.
- This is not a basic website-development role. We’re looking for someone who can take ownership of the technical funnel end-to-end, from landing page to CRM to tracking to conversion and QA.

📌 Web & Marketing Operations Specialist (New Delhi)
🏢 navaan
📍 New Delhi