Job Title: Ad Operations (Meta Ads) - Performance Marketer

About the Role

Key Responsibilities
- Set up, launch, and manage Meta ad campaigns.
- Monitor daily campaign performance, budgets, and key metrics.
- Optimize campaigns to improve CPL, CPA, ROAS, and conversions.
- Conduct A/B testing for creatives, audiences, offer, landing pages, and ad copy
- Coordinate with the creative team for ad assets.
- Ensure accurate tracking using Meta Pixel and Conversion API.
- Analyze campaign performance and share actionable insights.
- ⁠Identify winning assets and Scale campaigns profitably
- Stay updated with Meta Ads best practices and platform changes.

Requirements:
- 2-4 years of experience managing Meta ad campaigns at scale.
- Strong hands-on knowledge of Meta Ads Manager and campaign optimization (Andromeda compliant)
- Strong Experience with lead generation and sales campaigns.
- Valuable analytical skills and data-driven decision-making.
- Familiarity with Meta Pixel, Conversion API,



and campaign tracking. Google Tag Manager knowledge is a plus.
- Strong attention to detail and ability to manage multiple campaigns.
- ⁠Should be comfortable using AI tools (like Claude, Manus AI, etc) for better campaign performance.
- Lives and breathes paid advertising and performance marketing
- ⁠Obsesses over data and metrics like ROAS, ROI, CAC, CTR etc.
- ⁠Has deep understanding of audience and platform
- ⁠Focuses on data-driven growth (revenue & profitability) via performance marketing
- ⁠Is agile, has a sharp growth acumen, and is comfortable operating at higher budgets

[Prior EdTech experience is a plus]

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:
- Paid sick time
- Paid time off

Experience:
- meta ads: 1 year (required)

Work Location: In person

📌 Paid Ads Specialist (Panchkula)
🏢 Young Urban Project
📍 Panchkula