Digital Marketing Specialist (Meta Ads & Google Ads)

Company: MS Digital Media
Location: Chennai, Tamil Nadu

Job Type: Full time (Work from Office)
Experience: Minimum 1 Year
Salary: ₹18,000 - ₹25,000 per month (Based on Experience)

About MS Digital Media

MS Digital Media is a fast-growing digital marketing agency helping startups, SMEs, and established businesses grow through performance-driven digital marketing solutions. Our expertise includes Meta Ads, Google Ads, SEO, Social Media Management, Website Development, and Branding.

We are looking for a passionate and performance-oriented Digital Marketing Specialist with hands-on experience in Meta Ads and Google Ads. If you're someone who enjoys running successful ad campaigns, analyzing data, and continuously learning, this opportunity is for you.

Roles & Responsibilities
- Plan, create, launch, and optimize Meta Ads (Facebook & Instagram).
- Plan and manage Google Ads campaigns (Search, Display, Performance Max & YouTube).
- Monitor campaign performance and optimize for better ROI.




- Conduct audience research and competitor analysis.
- Perform keyword research and optimize search campaigns.
- Generate weekly and monthly performance reports.
- Track conversions using Meta Pixel, Google Tag Manager, and Google Analytics.
- Work closely with the creative team to develop high-converting ad creatives.
- Stay updated with the latest Meta and Google Ads trends, features, and policies.
- Manage multiple client accounts efficiently while meeting deadlines.

Requirements:
- Minimum 1 year of hands-on experience in Digital Marketing.
- Strong practical knowledge of:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (Basic)
- Meta Pixel
- Experience in campaign optimization and performance analysis.
- Good understanding of audience targeting, bidding strategies, and conversion tracking.
- Excellent analytical and problem-solving skills.
- Good communication skills in English and Tamil.
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📌 Digital Marketing Specialist (Chennai)
🏢 MS Digital Media
📍 Chennai