Company: TWC Foods Pvt. Ltd.

Position: Marketing Executive

Location: Janta Market, Rajouri Garden, New Delhi

Experience: 2 to 5 Years

Salary: 30,000 50,000 per month (Based on Experience)

Working Days: 6 Days a Week Employment Type: Full time

TWC Food Pvt. Ltd. is looking for a passionate, creative, and performance-driven Marketing Executive to lead both online and offline marketing initiatives. The ideal candidate should have experience in brand building, influencer collaborations, PR, event marketing, and social media growth, with the ability to conceptualize and execute impactful campaigns that drive customer engagement and business growth.

Key Responsibilities Brand & Marketing

- Develop and execute comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Conceptualize, plan, and execute marketing campaigns from ideation to implementation.
- Create monthly marketing calendars and ensure timely execution of campaigns. Influencer Marketing
- Identify, onboard, and manage influencers and content creators. • Build long-term relationships with influencers to increase brand visibility. • Track campaign performance and measure ROI. PR Management • Coordinate with media agencies, journalists, and PR partners.
- Manage brand communications, press releases, and public relations activities.
- Enhance the company’s brand reputation through strategic PR initiatives. Event Marketing
- Plan and execute promotional events, food festivals, brand activations, and product launches. • Coordinate with vendors, partners, and internal teams for successful event execution. • Measure event performance and customer engagement. Local Store Marketing (LSM)



• Develop and implement local marketing strategies to increase footfall and sales.
- Plan store-level promotions and collaborate with nearby businesses and communities.
- Execute seasonal and festive marketing activities. Social Media Growth
- Develop strategies to grow social media presence across Instagram, Facebook, LinkedIn, and other platforms.
- Coordinate with designers and content creators to produce engaging content.
- Monitor engagement, reach, and campaign performance using analytics. Digital & Creative Marketing
- Coordinate with the creative team for posters, banners, menus, videos, and promotional creatives.
- Ensure brand consistency across all online and offline marketing materials.
- Support digital marketing campaigns, including Meta Ads and Google Ads. Market Research & Reporting
- Conduct competitor analysis and identify market trends.
- Prepare campaign performance reports and provide actionable insights.
- Optimize marketing activities to maximize ROI. Required Skills
- Strong understanding of Influencer Marketing and PR Management.
- Experience in Event Marketing and Local Store Marketing (LSM).
- Knowledge of social media marketing and digital campaign management.
- Excellent communication, negotiation, and relationship-building skills. • Creative thinking with strong campaign conceptualization abilities.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Canva or Adobe Creative Suite is an added advantage.

Qualifications

- Bachelor’s degree in any field.
- MBA in Marketing will be an added advantage.
- Prior experience in the Food & Beverage, QSR, Hospitality, or Retail industry is preferred.

📌 Walk-in || Marketing Manager (New Delhi)
🏢 TWC Foods
📍 New Delhi