Business Development & Customer Mining Executive

Position: Business Development / Marketing Executive Customer Mining & New Business

Department

Sales & Business Development

Role Objective The primary responsibility of this role is to generate incremental business from existing customers, identify and develop new business opportunities, and build strong customer relationships through regular customer visits and business discussions.

The candidate will be responsible for driving the complete sales cycle—from lead generation and opportunity identification to customer meetings, proposal coordination, negotiation support, and business closure.

Key Responsibilities

1. Existing Customer Mining – Primary Responsibility

- Identify opportunities for additional business from existing customers.
- Understand the customer's current requirements, pain points, and upcoming business needs.
- Identify opportunities to cross-sell and up-sell Matrix services.
- Develop relationships with multiple stakeholders and decision-makers within existing accounts.
- Regularly meet existing customers and present new service offerings.
- Maintain an account-wise Customer Mining Plan and track opportunities until closure.
- Work closely with Operations teams to identify potential areas for business expansion.

2. New Business Development

- Identify and generate new leads through market research, references, networking, LinkedIn, industry contacts, and other channels.
- Develop a strong sales pipeline across target industries and customers.
- Conduct cold calling, email outreach, networking, and customer meetings.




- Understand prospect requirements and coordinate internally to develop suitable solutions and proposals.
- Follow up consistently with prospects and convert qualified leads into business opportunities.

3. Customer Visits & Relationship Management

- Regularly visit customers for business development and relationship building.
- Meet CXOs, Business Heads, Procurement, Finance, Sales, Operations, and other relevant stakeholders.
- Understand customer challenges and identify opportunities where Matrix can provide solutions.
- Maintain strong and long-term customer relationships.
- Represent Matrix professionally during customer meetings and business discussions.

4. Sales & Opportunity Management

- Maintain a healthy sales pipeline and ensure regular follow-up on all opportunities.
- Prepare and maintain weekly/monthly sales and opportunity reports.
- Coordinate with internal teams for quotations, proposals, presentations, and solution design.
- Track proposals from submission to commercial negotiation and closure.
- Achieve agreed monthly, quarterly, and annual sales targets.

5. Market Intelligence

- Identify emerging business opportunities and potential industries/customers.
- Track competitor activities, market trends, pricing, and customer requirements.
- Provide regular feedback to management on market opportunities and customer expectations.





Key Performance Indicators (KPIs)

- Revenue generated from existing customer mining
- Recent customers acquired
- Number of qualified leads generated
- Number of customer meetings/visits
- Number and value of new opportunities created
- Proposal-to-business conversion ratio
- Sales pipeline value
- Monthly/quarterly sales achievement
- Customer retention and relationship development
- Cross-selling and up-selling revenue

Candidate Profile

- Graduate/MBA in Marketing, Sales, Business Development, or a related field preferred.
- 5–10 years of experience in B2B sales/business development preferred.
- Experience in B2B services, consulting, audit, outsourcing, staffing, reconciliation, claims, or similar service industries will be an advantage.
- Strong communication, presentation, negotiation, and relationship-management skills.
- Should be comfortable with extensive customer visits and travelling.
- Strong commercial acumen and ability to identify business opportunities.
- Should be target-oriented, proactive, persistent, and result-driven.
- Good working knowledge of MS Excel, PowerPoint, CRM/sales tracking tools, and LinkedIn.

Ideal Candidate

We are looking for a hunter with an account-management mindset—someone who can not only generate new leads but also proactively identify and convert additional business opportunities within our existing customer base.

The core expectation is simple: Identify opportunities Meet customers Build relationships Create proposals Close business Grow revenue.

Reporting

Reporting To: AVP / Head – Sales & Business Development

Location - Mumbai

📌 Walk-in || Business Development / Marketing Executive (Mumbai)
🏢 Matrix Business Services
📍 Mumbai