Job Description: Senior Digital Marketing Manager (5+ Years Experience)Job Title

Senior Digital Marketing Manager

Experience

5+ Years

Employment Type

Full-Time

Location

In office / Hybrid

About Us

Job Summary

Key ResponsibilitiesDigital Marketing Strategy
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage integrated campaigns across multiple digital channels.
- Identify new opportunities for customer acquisition and market expansion.

Lead Generation
- Drive B2B lead generation campaigns targeting international markets.
- Create and optimize landing pages to improve lead conversion.
- Work closely with the sales team to ensure high-quality lead generation and pipeline growth.

SEO & Content Marketing
- Plan and implement on-page, off-page, and technical SEO strategies.
- Improve website rankings and increase organic traffic.

Paid Advertising
- Manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
- Optimize campaigns to improve ROI, CPL, and conversion rates.
- Conduct keyword research, audience targeting,



and A/B testing.

Social Media Marketing
- Manage the company's presence on LinkedIn and other relevant platforms.
- Execute campaigns to enhance brand awareness and engagement.
- Support employer branding and thought leadership initiatives.

Analytics & Reporting
- Monitor website and campaign performance using GA4, Google Search Console, and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Recommend improvements based on campaign performance and data analysis.

Marketing Automation
- Work with CRM and marketing automation tools to improve lead management and conversion.

Team Collaboration
- Collaborate with designers, developers, content writers, and sales teams.
- Coordinate with external agencies and vendors when required.

Required Skills:
- 5+ years of experience in digital marketing.
- Experience in IT services, SaaS, or software company marke

📌 Senior Digital Marketing Manager (Chandigarh)
🏢 delaine technologies
📍 Chandigarh