Job Role:Senior Brand Manager
- What is this role?
- As A Senior Brand Manager, you will help shape the company’s brand communication strategy based on core insights &bring; forth the brand’s positioning via a mix of Youtube content strategy & deployment, Instagram content Strategy & deployment, Influencer campaigns, building WhatsApp & Telegram communities etc. To do that, you will need to uncover consumer insights and strategize cutting-edge marketing campaigns. You will put together a machinery to understand what attracts our community, what are the potential prospects and to think deeply on how we can improve member/brand love, on a continuous basis.

What You’ll Do?
- Devise and implement audience development strategies both on and off YouTube / Instagram to increase viewing and subscriber numbers. A specific focus should be to grow audiences with the most effective commercial return.
- Working with a team of Central YouTube Channel Managers & Executives, taking responsibility for the day - today operation of the all 15+ YouTube channels.




- Manage the supply of video & lectures from in-house faculties. This includes relationship management of faculties as well as internal operations & content team.
- To manage promotions and live events on the channels.
- Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines.
- Along with the YouTube Executives, create and implement schedules of when videos should be set live, in accordance with the editorial vision for the channels, workflow issues, and cross platform promotional and marketing campaigns to meet business objectives.
- Research on what content is performing well on YouTube as well as other sites, in order to advise on channels’ content needs, and generate ideas.
- Help in shaping the brand’s vision & proposition and communicate the same to the outside world via effective channel mix
- Set up process/ machinery for generating and understanding co

📌 Senior Manager (Noida)
🏢 PhysicsWallah
📍 Noida