NR REALTY

RESIDENTIAL SALES LEADERSHIP

VP of Sales

Bengaluru | Full-time | Reports to: Business Head / Promoter

PROJECT SCALE

~4 lakh sq ft | 220 units

PORTFOLIO GDV

~₹400 Cr

LOCATION

Bengaluru, Karnataka

About the Prospect

NR Realty is launching two residential projects in Bengaluru — a combined ~4 lakh sq. ft. of development, ~220 3BHK units, and an aggregate sales value of roughly ₹400 Cr. This is a ground-up, hands-on leadership mandate: you will build and personally run the sales organisation for both launches, with direct ownership of strategy, team, and execution — not a layer of oversight above someone else's team.

This role suits a senior sales leader who wants genuine autonomy and is energised by building something lean and high-performing, rather than inheriting or managing within an already-large, layered organisation.

Role Purpose

Own end-to-end sales strategy and execution for both residential launches directly — combining what would traditionally be a VP of Sales and two Project Sales Manager roles into a single hands-on leadership position. You will build a core team from the ground up, own the channel partner strategy that is expected to drive 55-65% of bookings, and personally carry accountability for sellout within an 18-24 month window.

Key Responsibilities

- Define sales strategy, pricing input, and phased inventory release plan for both projects, working closely with the Business Head/Promoter.
- Directly manage daily sales operations across both sites — this is a hands-on execution role, not a purely strategic one, with no Project Sales Manager layer beneath you to delegate day-to-day decisions to.
- Build, lead, and performance-manage the full core team: CP Alliance Manager, 4 Senior RMs, the Pre-Sales Lead cum CRM Executive (and, through them, the 2-person Telecaller team), and the Site Coordinator.
- Own the monthly booking target during the launch surge, tapering in sustenance,



across the ₹400 Cr portfolio.
- Own the CP payout and incentive strategy jointly with the CP Alliance Manager, given the elevated 55-65% CP-sourced booking target this structure depends on.
- Approve activation of the standby outsourced telecalling vendor when in-house capacity is exceeded during the launch window, based on agreed trigger metrics.
- Set and track monthly and quarterly targets across both projects; report booking velocity, conversion rates, and revenue against plan to the Business Head/Promoter.
- Personally lead negotiations on high-value or complex transactions.
- Decide, based on agreed trigger metrics, when to flex up temp/agency support or add a 5th Senior RM.

What Success Looks Like in the First 90 Days

- Core team hired, onboarded, and trained on both projects' USPs, pricing, and process.
- CP network actively onboarded and generating qualified leads, with payout and incentive structures live.
- CRM and inventory tracking fully operational across both sites, with clean lead routing from telecalling, CP, and direct sources.
- Soft-launch bookings underway ahead of public launch, validating pricing and positioning with real market feedback.

Reporting Line & Autonomy

This role reports directly to the Business Head/Promoter, with a weekly operating review and monthly performance reporting on booking velocity, conversion, and revenue against plan. You will have significant latitude over pricing input, team structure, CP incentive design,



and day-to-day sales operations; major pricing or inventory-release decisions are made jointly with the Business Head/Promoter.

Tools & Systems

- CRM platform for lead management and inventory tracking (finalised prior to your joining; you will have input on configuration for your team's workflow).
- Standard MS Office / Google Workspace for reporting and forecasting.
- Coordination with external partners: legal/documentation vendors, home loan/NBFC partners, and (on a standby basis) an outsourced telecalling vendor for launch-surge capacity.

Qualifications & Experience

- 10-15 years in residential real estate sales, with direct hands-on team management experience — not purely a strategy/oversight background.
- Proven, verifiable track record selling in the ₹1-2 Cr+ segment in Bengaluru or a comparable metro market.
- Demonstrated experience building a sales team from scratch or through a launch phase, ideally at a comparable project scale (₹200-500 Cr GDV).
- Comfortable running a lean team personally, without a middle-management layer to delegate to.
- Robust existing network among Bengaluru channel partners; prior experience designing or negotiating CP incentive structures is a strong plus.
- Working familiarity with a real-estate CRM platform (e.g. LeadSquared, Sell.Do) and comfort with data-driven pipeline management.
- Location & Work StructureBased in Bengaluru, with regular travel between both project sites. Expect weekend site presence during the launch window (T0 to T+3 months) and high-footfall periods, in line with standard residential sales cycles.How to Apply

Interested candidates should share a resume along with a brief note on relevant deal-closing track record in the ₹1-2 Cr+ Bengaluru segment, and any prior experience building or leading a sales team from launch through sellout.

Pay: ₹2,000,000.00 - ₹3,200,000.00 per year

Work Location: In person

📌 VP Sales (Bengaluru)
🏢 NR GROUP
📍 Bengaluru