Role & Responsibilities

1. Creative Design & Brand Communication:

- Create high-quality graphics for social media, ads, website, marketplaces, and digital campaigns.
- Translate marketing briefs and product USPs into visually compelling creatives aligned with brand identity.
- Maintain consistency across typography, colors, layouts, imagery, and overall visual language.

2. Social Media & Performance Creatives:

- Design engaging posts, carousels, stories, reel covers, banners, and promotional creatives.
- Create conversion-focused creatives for Meta Ads, Google Ads, and other performance campaigns.
- Develop multiple creative variations with different hooks, layouts, offers, and messaging for testing.

3. E-commerce & Marketplace Design:

- Create product listing images, infographics, banners, and promotional assets for Amazon, Flipkart, Nykaa, Blinkit, and other platforms.
- Design A+ Content, website banners, landing-page visuals, and campaign assets.
- Ensure product benefits and key claims are communicated clearly and effectively.

4. Video & Creative Adaptation:

- Edit short-form videos, reels, UGC content, and product videos for social and advertising.
- Add basic motion graphics, transitions, text animation,



captions, and visual effects.
- Adapt creatives across formats such as 1:1, 4:5, 9:16, and 16:9.

5. Innovation & Trend Adaptation:

- Stay updated with latest design, skincare, beauty, D2C, and social media trends.
- Track competitor creatives and bring fresh ideas for campaigns and content.
- Experiment with new layouts, visual styles, and AI-assisted creative tools.

Key Requirements

- Strong expertise in Adobe Photoshop and Illustrator.
- Working knowledge of Premiere Pro and After Effects.
- Solid understanding of typography, color, composition, layout, and visual hierarchy.
- Experience in social media, digital campaigns, performance ads, and e-commerce creatives.
- Ability to manage multiple projects, take ownership, and meet deadlines.

Bonus

- Experience with D2C, e-commerce, skincare, beauty, or personal care brands.
- Experience creating Amazon A+ Content and marketplace creatives.
- Knowledge of Figma, Canva, Blender, Cinema 4D, or similar tools.
- Basic understanding of performance creatives, hooks, UGC-style content, and ad conversion.

📌 Urgent Requirement | Graphic Designer (Gurugram)
🏢 Sera Natural
📍 Gurugram