Job Summary

We are looking for an experienced Chapter Lead – Digital Marketing Campaigns to lead a high-performing squad of campaign specialists and engineers in Configuring, executing, and optimising data-driven digital marketing campaigns. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns.

Key Responsibilities

Leadership & Chapter Management

Lead, mentor, and grow a chapter of campaign specialists skilled in Adobe marketing technology
Define and uphold craft standards, best practices, and ways of working across the chapter
Conduct regular 1:1s, skill assessments, and career development conversations
Partner with Product Owner and Hive Lead to allocate chapter members to squads and initiatives

Campaign Strategy & Execution

Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic




Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
Troubleshoot campaign workflows — Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure
Investigate ACC delivery logs (broadLog, trackingLog, excludeLog) to produce detailed delivery reports covering deliverability, bounce analysis, exclusion reasons, and recipient-level activity
Review & feedback o

📌 CL, Adobe Campaign (Bengaluru)
🏢 Standard Chartered India
📍 Bengaluru