ABOUT MAIVA
Maiva is a D2C wellness and nutrition company with its own manufacturing plant and complete setup.
We are currently available across most major online ecommerce and quick-commerce platforms and are expanding our retail and Horeca network.
Our plant-based milk range — almond and oat — is built for cafes and bakeries: barista-grade performance, consistent steaming, and a cost-per-cup that actually works for an outlet's P&L.; We are now opening our foodservice channel, with protein powders and vegan frappé bases to follow.
THE ROLE IN ONE LINE
Own Mumbai end to end — walk the outlets yourself, win the cafes and bakeries, appoint the right distributor. Then help us seed the satellite markets around it — Pune, Gujarat, Goa and the other metros — opening each one before a full team is put in place there.
WHAT YOU WILL OWN
1. Outlet acquisition — hands on
• Build and work a live Mumbai universe of specialty cafes, bakeries, cloud kitchens, patisseries and QSRs — Bandra, Andheri, Lower Parel, Colaba, Powai, Juhu, Thane.
• Run product trials on site: steaming,
microfoam stability, latte art, no splitting in espresso, performance in bakes and cold beverages.
• Convert on cost-per-cup economics, not price per litre. Close the outlet, then make sure the second order happens.
2. Distributor appointment and management
• Identify and appoint the right HORECA distributor(s) for Mumbai — ideally partners already running syrups, creams, bakery ingredients or coffee into the same outlets.
• Build the distributor's ROI case yourself: margin, credit cycle, working capital, cost per drop, return on investment. Sell the economics, not the favour.
• Own secondary sales, not just primary billing. Track depletion, active outlet count, and cases per outlet per month. No channel stuffing.
• Manage claims, credit discipline, stock rotation, near-expiry and fill rates.
3. Key accounts
• Open and close cafe chains, bakery chains, hotel groups and corporate cafeterias — trial to R
📌 Senior HORECA Sales Manager (Mumbai)
🏢 Maiva
📍 Mumbai