Job Description – AI Search & Website Growth ManagerPosition: AI Search & Website Growth Manager

Department: Digital Marketing

Experience: 3–6 Years

Location: Pune

Mode - Work from Office

Employment Type: Full-Time

About The Role

We are looking for an experienced AI Search & Website Growth Manager who will be responsible for improving our website’s visibility, organic presence and discoverability across AI-powered search platforms and traditional search engines.

This role is purely focused on website, SEO, content optimisation and AI search visibility. It does not involve Social Media, Google Ads, or Google My Business management.

Key Responsibilities

Develop and execute website SEO & organic growth strategies
Improve website visibility in AI-generated search results and AI search platforms
Work on AI Search Optimization / Generative Engine Optimization (GEO)
Optimise website content to improve chances of being referenced, cited and recommended by AI search engines
Conduct keyword, search-intent and competitor research
Optimise website structure, landing pages,



course pages and blogs
Improve on-page SEO, technical SEO and internal linking
Identify and fix website SEO issues affecting crawling, indexing and rankings
Work on schema markup / structured data and content structure
Optimise content for featured snippets, People Also Ask and AI-generated answers
Develop an effective content strategy for search-driven traffic
Analyse website performance through Google Search Console, Google Analytics and SEO tools
Monitor organic rankings, impressions, clicks, indexed pages and conversions
Identify opportunities to increase organic leads and website enquiries
Coordinate with the content and development teams for website improvements
Continuously research how AI search is changing user behaviour and search visibility

Required Skills

Solid understanding of SEO & Technical SEO
Hands-on experience with GEO / AI Search Optimization
Understanding of how Google AI Ove

📌 AI Search (Pune)
🏢 IT Education Centre
📍 Pune