Opttab is an AI visibility and GEO platform helping brands understand, measure, and improve how they appear across ChatGPT, Gemini, Google AI Mode, Claude, Perplexity, and other AI platforms.
We are building a new category at the intersection of AI, search, marketing, analytics, and commerce, and we are looking for a Content & Campaigns Specialist to help us tell that story to the market.
About the role
As Content & Campaigns Specialist, you will be a hands-on contributor to Opttab's marketing engine.
You will plan, create, and deliver content across the full customer journey—from building awareness and educating the market to generating qualified leads and supporting sales opportunities.
This is not a role where you simply receive topics and write blog posts.
You will help identify what our audience cares about, turn ideas and data into campaigns, develop content across multiple formats, and work closely with marketing, design, sales, product, and our founders to bring campaigns to life.
One week you might be turning Opttab data into an industry report. The next,
you could be building a campaign around a new product feature, writing a landing page, creating a LinkedIn carousel, developing an email sequence, or producing an article on how AI is changing search.
We move fast, but quality matters. You should be comfortable managing multiple pieces of content simultaneously without compromising clarity, accuracy, or creativity.
Responsibilities
Plan and create content across the full marketing funnel, including website pages, blog posts, landing pages, email campaigns, social media, reports, guides, case studies, and sales enablement assets
Turn marketing objectives into explicit campaign concepts, messaging, content plans, and deliverables
Help develop and execute integrated campaigns across website, LinkedIn, email, events, partnerships, and other relevant channels
Create compelling B2B content that makes complex topics such as AI search, GEO, AI visibility, and agent
📌 Content and Campaigns Specialist (India)
🏢 Opttab
📍 India