29 Aug
|
Google
|
Gurugram
MINIMUM QUALIFICATIONS:
* Bachelor's degree or equivalent practical experience.
* 9 years of experience in marketing working across one or more marketing
fields (i.e. growth, product marketing, brand marketing, social).
* 2 years of experience managing people or teams.
* Experience managing cross-functional or cross-team projects.
PREFERRED QUALIFICATIONS:
* Experience managing cross-functional projects and leading creative,
editorial, or technical teams.
* Experience using Generative AI tools to enhance content workflows, with deep
knowledge of AI trends within marketing and advertising.
* Solid analytical skills with experience conducting performance analysis to
optimize content pipelines and capture audience insights.
* Experience in a global business or technology publication and proven track
record of building and executing scaled growth frameworks, lead-generation
funnels, or subscription-growth strategies.
* Ability to navigate ambiguity and influence cross-functional stakeholders
across product, engineering, and legal teams.
ABOUT THE JOB:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
or a business product (Google Ads, AdSense, Google Marketing Platform,
Analytics), you take part in a complete marketing experience as you lead every
facet of the product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external communications, you
help shape the product and help it grow a consumer base. This means you work
with a cross-functional team across Sales, corporate communications, legal,
webmasters, product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to end.
As the Senior Scaled Growth & Content (SGC) Lead, you will define the content
agenda and guide a team of writers and AI specialists to produce high-quality
B2B content, owning the editorial lifecycle from conception to global scale. As
a player-coach,
📌 Senior Marketing Manager Lead, SGC, Global Ads Marketing (Gurugram)
🏢 Google
📍 Gurugram