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Experience: 2+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for a highly creative and experienced Senior Copywriter to own brand communication and develop compelling content across digital, advertising, campaigns, and brand touchpoints. This role is ideal for a strong storyteller who can combine strategic thinking with hands-on execution to build distinctive brand voices and memorable consumer communication.
Key Responsibilities
Own brand copy and communication across social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals.
Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
Lead product and campaign naming, taglines, headlines, and key messaging.
Translate strategic brand objectives into sharp, differentiated, and engaging communication.
Create compelling short-form and long-form content across relevant platforms and formats.




Maintain a consistent and distinctive brand voice across all consumer touchpoints.
Collaborate with Brand, Marketing, Design, and other cross-functional teams throughout the creative process.
Take creative ideas from concept development through final execution while maintaining high standards of quality.
Research cultural trends, consumer behaviour, social conversations, and emerging digital formats to generate fresh ideas.
Adapt communication for different audiences, platforms, campaigns, and customer journeys.
Review and refine copy to ensure clarity, originality, consistency, and robust storytelling.
Manage multiple creative projects and deadlines while maintaining attention to detail.
Provide creative guidance and mentorship to junior copywriters or creative resources when required.
Continuously explore new approaches to storytelling, brand communication, and content creation.
What Makes You a Great Fit
6+ years of e

📌 Copywriter (Mumbai)
🏢 Weekday AI
📍 Mumbai