The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.
Job Responsibilities
Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio
Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts
Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments
Understand growers CTQs and key insights on the grower practices.
Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any
Develop thorough knowledge on NBCAs value in use,
positioning and overall competitive landscape
Train the New Commercialisation Assist, Market Ignition Executives and teams
Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team
Timely submission of LPD reports & data analysis Requirements
Experience And Education
Bachelors/Masters Degree in Agriculture/PhD in Agriculture
Experience –5 to 15 years’ experience in CP/pesticides management
Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
Excellent verbal and written communication skills
Solid interpersonal skills, critical thinking and problem-solving skills
Strong project management, systems and technical, and time management skills
Solutions approach and Decision making
Knowledge, Skills And Abilities
Good experience in Field Crops & crop management techniques
Understanding of agro
📌 New Commercialization Manager (Hyderabad)
🏢 Corteva Agriscience
📍 Hyderabad
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