Google Ads & Paid Media Specialist

Location: Pune, Maharashtra
Work Mode: Remote, with in-person team/client meetings once a week
Experience: 3–5 Years
Geography: Strong experience managing campaigns targeting the US market

About the Role
We are looking for a Google Ads & Paid Media Specialist who can take ownership of paid marketing campaigns and deliver measurable business outcomes—not just clicks and impressions.
The ideal candidate has 3–5 years of hands-on experience managing Google Ads and Social Ads campaigns, particularly for businesses targeting customers in the United States.
You should be analytical, proactive, responsible, and comfortable taking ownership of campaigns from strategy and setup through optimization and reporting.

What You'll Be Responsible For
Plan, set up, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types.
Manage Meta/Facebook & Instagram Ads and other social advertising campaigns where required.
Conduct keyword research, competitor analysis, audience research, and campaign planning.




Develop and test ad copy, audiences, landing pages, bidding strategies, and campaign structures.
Monitor campaign performance and continuously optimize for leads, conversions, CPL/CPA, and ROI.
Analyze campaign data and identify opportunities to improve performance.
Set up and monitor conversion tracking, including form submissions, calls, and other relevant lead actions.
Work closely with the SEO, content, website, and strategy teams to improve overall campaign performance.
Prepare transparent and actionable performance reports for clients and internal teams.
Proactively identify campaign issues and recommend solutions rather than waiting for instructions.
Stay updated with changes in Google Ads, Meta Ads, tracking, attribution, and paid media best practices.

What We're Looking For
Must Have:
3–5 years of hands-on experience in Google Ads/PPC and paid social advertising.
Proven experience managi

📌 Google Ads specialist (India)
🏢 Outreach Digital Marketing
📍 India