SUM Yoga & Pilates is looking for a proactive freelance PR & Media Outreach Specialist to help strengthen our international brand visibility, online authority and third-party credibility.
Key Responsibilities
Research credible publications in Yoga, Pilates, wellness, fitness, education and lifestyle.
Reach out to editors, journalists and bloggers for features, interviews and guest posts.
Identify relevant “Best of” lists, awards and nomination opportunities.
Finding and securing relevant guest-posting and expert-contribution opportunities.
Secure quality guest articles and relevant editorial backlinks.
Build and maintain a simple PR/outreach database and follow up consistently.
Who We're Looking For
Experience in PR, media outreach, guest posting or digital PR.
Excellent written English and research skills.
Ability to identify credible publications and quality opportunities.
Understanding of SEO/backlinks is preferred.
Wellness, fitness or education industry experience is a plus.
We value quality over quantity and are not looking for spammy guest posts, PBNs, mass outreach or fake PR placements.